Where is sales heading in 2025? Find out in our deep dive with First Round Partner Meka Asonye. We covered what's actually working in today's shifting landscape and what's coming next.

From his experience scaling a 100+ person revenue team at Mixpanel to funding seed-stage startups at First Round, Meka brings a refreshingly practical perspective to separating game-changing AI innovations from the shiny distractions. In this episode we covered:

Meka’s framework for separating tools from toys when evaluating sales tech companies
The three make-or-break priorities sales teams should focus on heading into 2025
What will change - and what won’t - in the GTM world as AI becomes more advanced.

About Meka Meka Asonye is a Partner at First Round Capital, a seed-stage technology venture fund. Previously, he served as the VP of Sales & Services at Mixpanel, where he ran the more than 100-person global revenue team and owned the customer lifecycle from first website visit to renewal. Before Mixpanel, Meka spent four years at Stripe as it scaled from 250 to 2000 people and matured its sales org. When he first joined in 2016, Meka served as one of the payments company’s early account executives, leading their first attempts to go upmarket and land enterprise logos. For the next three years, he headed up Stripe’s Startup/SMB business, including launching outbound sales, optimizing self-serve, and building a customer success function.

Meka Asonye: Where sales tech is headed in 2025