Ep 63: Mitch Baker is Vice President of Marketing for Robeks

After almost 25 years in the business, Robeks has earned itself a healthy portion of the ever-growing smoothie franchise market. They know what works and the kind of leaders that thrive in their fun yet fast-paced environment and, today, you’ll hear from Mitch Baker, VP of Marketing at Robeks, as he shares their ingredients for success. Tuning in, you’ll gain a high-level overview of the brand and some deeper insight into their local marketing playbook. We also take a look at the various hands-on ways that Robeks supports their franchisees, the metrics that Mitch tracks when it comes to local digital engagement with the brand, and why he believes that every franchisee should have basic marketing skills, plus so much more! Innovation, incredible customer service, and consistency are at the heart of Mitch’s approach to multi-location marketing and he encourages young marketers to remain open to change and keep looking for new, out-of-the-box ways to engage with consumers. Ultimately, Robeks wants to help their franchisees thrive, not just survive. To find out how they do that, make sure not to miss today’s thought-provoking conversation with Mitch Baker!