Ep. 126 How Military Thinking Wins in Tech: Adam Frankl’s Blueprint for Leading and Launching Startups

In this episode, Beau Higgins sits down with Adam Frankl—Author, The Developer Facing Startup, Startup Advisor, US Army Veteran —to explore the powerful ways military principles translate into the tech world. Adam shares insights from his career at high-growth startups, the lessons he carried over from the military (like the five-paragraph op order and OODA loop), and how he uses them to lead teams and define winning strategies in business.

They dive deep into:
- Why credibility matters more than hype in developer culture
- How to craft a simple, powerful company strategy in five words or less
- What makes social proof more effective than sales fluff
- The massive and accelerating impact of AI on software development
- Why veterans bring unique value to startups—whether they know it or not
- Tactical advice for new founders: “Talk to your customers first.”

Whether you’re a veteran breaking into tech, a founder shaping your vision, or just curious about how AI is reshaping the future, this episode is packed with practical wisdom, storytelling, and sharp insight.

🎧 Listen now and learn how to lead with clarity, credibility, and purpose in today’s fast-moving world.

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