Anyone can make a podcast, right? Just pull up a microphone, hit record, then publish it out to the world. 

While it can be that easy, it’s not always that straightforward, particularly if you’re looking to use your podcast as a source of revenue. If you’re not considering who you want to reach and what would actually help them, you’re just a person on a mic shouting into the void. With just a little attention to your intentions, you won’t just have a tuned-in, active audience, but you’ll also have an easy pitch for sponsors and affiliates.

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