The Free Lawyer How Can Lawyers Leverage LinkedIn for Authentic Personal Branding? #384
In this episode of "The Free Lawyer" podcast, host Gary interviews LinkedIn ghostwriter Victoria Michaels. Victoria shares her journey from running a marketing agency to helping lawyers and professionals build authentic LinkedIn brands. She discusses the importance of consistent, genuine content, the power of engagement, and how to overcome fears of posting online. Victoria offers practical tips for optimizing profiles, creating compelling posts, and building meaningful connections. The episode highlights how lawyers can use LinkedIn strategically to boost visibility, attract opportunities, and showcase their expertise while maintaining authenticity in an AI-driven digital world.
Victoria Michaels is a LinkedIn ghostwriter who works with CEOs, lawyers, and legal professionals to build a consistent and credible presence online. She captures each client’s natural voice and translates their experiences into content that attracts top talent, clients, and new opportunities.
She began her career building and scaling a marketing agency, eventually selling the business and turning to LinkedIn to explore new opportunities. After being coached on personal branding, her content quickly gained traction; leading her to help high-level executives develop their own thought leadership and online presence.
She has written for clients across a wide range of industries and enjoys helping professionals understand how to use LinkedIn strategically.
She also serves as a writing expert for one of LinkedIn’s top creators, where she continually sharpens her copywriting skills, studies user psychology, and stays up-to-date with algorithm shifts and emerging content trends.
Early LinkedIn Experiences (00:02:52)
First Viral Post & Lessons Learned (00:03:52)
Transition to Personal Branding Coach (00:05:16)
Overcoming Resistance to Posting (00:06:56)
Impact of Consistent LinkedIn Posting (00:08:19)
Importance of Consistency & Long-Term Strategy (00:10:19)
Authenticity in Branding (00:12:01)
Active vs. Passive Networks (00:14:37)
Unique Branding Challenges for Lawyers (00:16:03)
Voice Capture & Authenticity in Ghostwriting (00:17:48)
Why Content Fails on LinkedIn (00:19:45)
Hooks and Their Importance (00:22:03)
Recent LinkedIn Trends & Algorithm Shifts (00:24:00)
Evolving Authenticity with AI & Ghostwriting (00:25:43)
Victoria’s Process Working with Attorneys (00:27:06)
Defining Success Beyond Metrics (00:29:25)
Outbound vs. Inbound Engagement (00:30:50)
Getting Started on LinkedIn for Busy Lawyers (00:31:40)
Helping Lawyers Get Seen on LinkedIn (00:33:53)
Results and Impact for Clients (00:35:11)
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