Billboard On The Record How To Plan A Sphere Residency w/ Carolyn Blackwood + Josephine Vacarello
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Sep 18, 2025 Join Josephine Vaccarello, Executive VP at MSG Entertainment, and Carolyn Blackwood, head of Sphere Studios, as they dive into the intricate planning of Sphere residencies. Discover how artist selection and financial forecasting shape these ambitious events. They unveil the unique collaboration with U2, the challenges of immersive visuals, and the technical marvel of 16K rendering. Learn about cutting-edge AI tools for enhancing experiences and the exciting future of virtual acts. This dynamic conversation reveals the magic behind one of music’s most innovative venues.
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First Full‑Circle Residency Moment
- Carolyn Blackwood described her full-circle moment working Kenny Chesney's opening residency after being involved from the start.
- She found collaborating closely with the artist deeply satisfying and bonding for the team.
Start Residency Planning Early
- Plan residencies about eight to twelve months out, with varying ramp-up intensity across the project.
- Start earlier if the artist needs tour-captured footage or extended creative development.
Creativity Is The Primary Fit Factor
- Josephine Vaccarello said creativity is the key criterion when booking Sphere residencies.
- Artists must embrace a new medium and use Sphere's unique tools to expand their vision.