Today I’m joined by Jacqui Patton, Founder of Ink Blot Creative.

After training as an actress, Jacqui’s life took some twists and turns, including an eye-watering stint as the lady behind the number dishing out hair removal emergency advice at Veet, before finding her way into the world of marketing.

A truly natural and masterful communicator, it’s no surprise that a simple (yet radically candid) conversation with the new CEO accidentally landed her the role of Head of Comms at RBS International.

There she honed her craft and when life radically shook up her perspective, she decided to take on a new challenge and left the corporate world to forge her own path by starting Ink Blot Creative.

Having been a client of agencies for many years, she spent quite a while trying to do what everyone else was doing in the same way that they were doing it.

But she soon realised the clients she and her team got most excited about, were the ones a little bit like them (and us)! People that are building a growing business and want a helping hand to make it the best it can possibly be.

In this episode we discuss:

• How to avoid the content loop procrastination trap
• Remembering what you actually do, and why
• Getting obsessed with your customers, not your competitors
• Finding inspiration from other industries
• Connecting with your legacy
• And so much more!

Links:

• Checkout Ink Blot Creative - https://www.inkblotcreative.co.uk
• Attend Jacqui’s Greenhouse Event - https://greenhouse.je
• Follow the IfWeRaise Founder Roadmap - https://www.ifweraise.com/#roadmap
• Listen to Business Anchors with Dan & Lloyd Knowlton - https://open.spotify.com/show/1IyamqopNDm8tYhhCsiiUk?si=7fa2d250e19b4dcc
• Listen to our episode with Sophie Meislin Baron - https://open.spotify.com/episode/4i5DfzfIAW7niBQToRn4Ly
• Listen to our episode with Abi Foster - spoti.fi/44lJJK7
• Checkout our new sponsor shipshape.vc - https://bit.ly/43Kq99N