The Near Memo Instagram evolves (?), Google turns off reviews for women’s clinics , Google Commerce SERP Trends
Instagram evolves (?) to target Gen Z but leaves others behind
Instagram and Facebook are attempting to cater to the consumption patterns of Gen Z but in doing so are alienating their traditional users. Might these apps be better served by bifurcating their products and developing more focused apps.
Google prevents reviews on listings that offer reproductive services
Google has stopped allowing reviews on Planned Parenthood as well as a limited number of businesses offering abortion & reproductive services. While the Planned Parenthood stoppage was probably a manual action, shutting of every business in the categories noted appears to be algorithmically implemented. Why?
Google Commerce SERP Trends
Four major trends in commerce serps on the desktop: increasingly visual, there are a greater variety of serp features to cope with ambiguity, there an increasing number of Local Packs and Ads dominate the space. Local Packs show for 77% of Google commerce query SERP results.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 75
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