Podcasting Business School 562: Leveraging social media to sell digital products w/Abigail Peugh
Mar 25, 2025
Abigail Peugh, a thriving content creator and entrepreneur, shares her journey of building a multi-million dollar business through digital products. She emphasizes the importance of authenticity in social media marketing and discusses effective soft selling techniques, especially on Instagram. Abigail shares her experience of focusing on a single offer for 90 days, which enhanced customer engagement. She also delves into leveraging Instagram's trial reels for creative content experimentation, while providing insights on navigating digital product marketing across social platforms.
AI Snips
Chapters
Transcript
Episode notes
Abigail's Journey
- Abigail Pugh's husband suffered two strokes, motivating her to pursue online business.
- She started with UGC, grew a large TikTok following, and eventually transitioned to teaching digital product creation.
Start Messy, Build Connection
- Start messy and build your offer suite based on audience needs.
- Focus on personal branding and genuine connection to build a loyal following.
90-Day Offer Focus
- Focus on one offer for 90 days to simplify and build discipline.
- This helps refine messaging and understand what resonates with your audience.