
Magnified with Matt Cooper AI Magnified EP4: Microsoft Bets Big and is Ireland Too Complacent? W/Kieran McCorry And Feargal O'Rourke
Nov 6, 2024
Kieran McCorry, National Technology Officer for Microsoft Ireland, discusses Microsoft's substantial investments in AI and the importance of data governance. He emphasizes the transformative potential of platforms like Copilot across Microsoft apps. Feargal O'Rourke, former PwC managing partner and IDA chairperson, highlights Ireland’s opportunities in attracting AI investment and urges urgency in executing strategic plans. Both guests ponder the balance between AI automation and job creation, while underscoring the critical role of education and infrastructure for Ireland's AI future.
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Microsoft Is Now A Cloud AI Platform
- Microsoft has shifted from selling products to offering cloud-based platform services that embed AI capabilities.
- Platform services let customers build on top of Microsoft’s AI and cloud infrastructure rather than just buying standalone software.
Use Copilot To Augment, Not Replace
- Use Copilot as an assistant, not a replacement, to boost productivity and overcome blank-page inertia.
- Keep final decisions and accountability with humans while leveraging AI to summarise, suggest and accelerate tasks.
Models Don’t Absorb Your Inputs Continuously
- Large models do not continuously learn from every user input; training is an expensive, time-consuming process.
- Organisations must still implement strong data governance because outputs and stored content can be discoverable within their systems.


