In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront.
Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders.
He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive and scale in today’s market.
Topics discussed in this episode:
- How Minimum Order Quantity (MOQ) kill new fashion brands.
- Why buying inventory upfront is risky.
- How eProlo automates global fulfillment.
- What custom branding adds to packaging.
- Why a small niche ensures better focus.
- How to transition from zero to millions.
- What role automated shop syncing plays.
- Why stable suppliers reduce business risk.
Links & Resources
Website: https://eprolo.com/
Shopify App Store: https://apps.shopify.com/eprolo
LinkedIn: https://www.linkedin.com/company/eprolo/
Facebook: https://www.facebook.com/Eprolo/
Get access to more free resources by visiting the show notes at https://tinyurl.com/3yanmjsf
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