The Power of Great Storytelling in Social Media and Branding with Sun Yi

Welcome to the latest edition of the Radcast, where we feature only the most radical individuals who catch our attention. In today’s rad episode, Ryan interviews Sun Yi - founder of Night Owl's, an award-winning digital agency in NYC, TEDx speaker, and a badass marketer.

Join us for an exciting episode where Sun Yi shares the secrets to building a personal brand that delivers real results! You won't want to miss out on this insightful conversation, so tune in now and learn how to apply these strategies to your own business.

Key notes from the episode:

• Sun Yi shares how he discovered the world of personal branding and realized that influence was becoming the "new oil" and how he started with this journey (00:29)
• Ryan and Sun discuss the importance of self-awareness in personal branding and leaving a legacy and the importance of going with what people say and being authentic in order to be successful. (07:43)
• They discuss the value of building a personal brand, and how this helps to provide leverage and trust and the process of helping clients develop an elevated website and brand story. (12:23)
• Ryan shares his story of working hard to make something from nothing that taught him valuable life lessons and how Sun Yi talks about the growth of website development and being able to find talent amidst low-quality submissions. (21:32)
• Sun Yi gave advice on effective storytelling, emphasizing not using thought verbs, drawing a picture for readers, and focusing on transformation rather than tragedy. (27:23)
• Sun Yi shared an example of a story from her friend who trails yoga and explains that people often don't realize the power of stories until it unlocks deeper connections. (34:14)

This episode is packed with information, wisdom, and passion and we know you will get a ton of value from this.

To keep up with Sun Yi, follow him on Instagram @sun.yi and his website www.sunyi.co

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