Viator sells more experiences than anyone in the world, by a wide margin.
And they want to ensure they stay in the lead by continuing to focus on their top of the funnel and user acquisition strategies. At the same time, they want to rely less on Google.
Social commerce is in its infancy, but it's going to come soon and it's going to be huge. Social channels and video and platforms like TikTok, Instagram, YouTube and Pinterest are getting closer to being one click away from a booking and Sarah is working to ensure that those bookings end up on Viator.
Once again, our conversation on Experience This! was fascinating!
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