AI and The Law: What marketers need to know

Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work.So, we’ve got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us all about AI and the law. In the webinar, we cover…- Examples of where marketing and AI have gone wrong- Things marketers should be considering from a legal perspective when it comes to AI- How to use AI confidently without stepping into a legal minefield0:00 – Intro 0:50 – Meet Ryan 2:05 – Is AI content legal? 4:15 – The banana story 🍌 6:00 – Key legal risks 8:10 – Tools: Canva, ChatGPT, Adobe 11:25 – Client contracts 14:40 – Chatting AI with stakeholders 17:00 – Why policies matter 19:40 – Can AI replace lawyers? 21:00 – Final advice👇Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.