I am delighted to be joined by Christina Phillips, the founder and force behind the Business Analytics Educators Forum.

Christina is a senior lecturer in business analytics at Liverpool John Moores University and has worked in applied scienced research for industry.

·       To start, can you tell us a little about your own background and your perspective on data analytics?

o   How is analytics being used in industry?

o   Is data analytics an intrinsic part of academic research?

·       What was the motivation behind starting the Business Analytics Educators Forum, the BAEF?

·       Does it tie into your own research interests?

o   Are there connections between problem-structuring methods and systems methods like soft systems, design thinking, others?

o   Can you talk about the idea of ‘human-centric analytics’?

o   I’ve heard you say, “there’s nothing better than wallowing in data”. 

·       Can you share the kinds of must-have tech in your toolbox? Your ‘go to’ tools for analysing data? 

·       To close out the interview... Do you have a favorite science or data podcast or video channel, or geeky secret? 

Well, we’ll wrap up there.

Thank you for sharing your ideas with us today.

A video version of this episode is published on the Business Analytics Educators Forum’s YouTube channel at: 

https://youtu.be/THth52iN6oQ

Acknowledgements

Music 

Title: Guitar House

Artist: josh pan (2020)

Source:  https://www.youtube.com/watch?v=JL-LId8ZWBM

License: License CC BY 3.0

Cover Art 

Title: Complex collaboration for BAEF

Artist: Nuno Machado and Allen Higgins

Source: vignette_version.pptx

License: CC BY-NC-SA 4.0

Podcast License

Design Talk (dot IE) CC BY-NC-SA 4.0 

The license can be viewed at https://creativecommons.org/licenses/by-nc-sa/4.0

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