The Ramble Refinery with Heather Sager Why I Don’t Cold Pitch (And How I Actually Book Stages)
“Heather, how in the world do I book more stages?!" It’s the #1 most asked question I get from you all.
You see the advice everywhere—research, send a million cold pitches, fill out every speaker application you can find. But what if that whole approach just feels…exhausting and not quite right for you?
So what if you didn’t have to cold pitch… and could still land stages?
Well, that was the question I set to answer for myself years ago when I realized that pitching was not my jam.
And today I’m pulling back the curtain on exactly how I do it.
You’ll hear:
- Why cold pitching doesn't align with how I’m wired (and might not work for you either)
- The difference between transactional and transformational relationships
- The two types of speaking business models (hint: knowing yours matters)
- My “Warm ‘Em Up” strategy — how I turn cold contacts into warm relationships and hot opportunities (think: dating for your biz)
- How to nurture these connections and build a sustainable ecosystem of referrals and invites
This episode is a real, no-BS look at how I’ve built my speaking career by focusing on real connections. My hope? It gives you permission to stop following “shoulds” and start building a speaking strategy that's 100% YOU.
EPISODE SHOW NOTES👇
https://heathersager.com/episode244
🔗 Grab the latest FREE resources: https://heathersager.com/start
🔗 Browse all episode shownotes: https://heathersager.com/blog
📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage.
👋 CONNECT WITH HEATHER:
Work with Heather: https://www.heathersager.com/
Instagram: https://www.instagram.com/theheathersager/
YouTube: https://www.youtube.com/HeatherSager
If you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.