Side Hustle School Ep. 3079 - Q&A: “How do I get featured in holiday gift guides?”
Jun 6, 2025
Get ready for the holiday rush! Discover how to effectively pitch your products to snag a spot in coveted holiday gift guides. Timing is key, and understanding the media landscape can make all the difference. Learn to craft compelling pitches and highlight your unique selling proposition. Quality photography and strategic follow-ups are essential, as is targeting niche publications. This is your guide to boosting visibility and sales this festive season!
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Timing and Impact of Gift Guides
- Holiday gift guide deadlines are often months before the holiday season, typically in summer.
- Being featured can yield massive income, sometimes more than 70% of operating income in months.
Pitch Early and Clearly
- Start pitching your products early, especially to traditional media like magazines planning 4-6 months in advance.
- Craft a clear, friendly, and concise pitch with high-quality photos, and make responding easy for editors.
Craft Strong Pitches
- Include a short, friendly introduction explaining what makes your product special or unique.
- Offer to send samples and respond quickly to follow-ups to make it easy for editors to say yes.