Leanne on Demand Daily with Leanne Hughes 🌴176. The $18.95 purchase that changed everything
In this episode, I take you back to 2009—before podcasting, before The 2-Hour Workshop Blueprint, before I had even thought about creating a business.
This was the year I made my first ever passive income sale. It was $18.95. And honestly? It changed my life.
Here’s what I share:
- The exact moment I discovered the idea of passive income (shoutout to The 4-Hour Work Week 🙌)
- The niche product I created (hint: netball coaching + teenage shooters)
- How I used Clippy (!!) and a proofreader from the UK to bring it to life
- The thrill of outsourcing for the first time
- My very scrappy early marketing strategy—hello, email lists and Facebook
- Why that one sale opened my eyes to what was possible
This episode is part time capsule, part pep talk. If you’ve never made a dollar online while you were sleeping, I hope this gives you the nudge to try something. You don’t need to be an expert—just someone with a bit of know-how and the willingness to package it up.
🎯 My challenge to you:
What’s your “Level 1” expertise? What could you teach that younger you would’ve paid for?
✨ Bonus: I reflect on how the joy of that first sale still hits every time I see royalties roll in or someone signs up for a masterclass. The buzz doesn’t fade.
Thanks for listening, and I’ll catch you tomorrow!
*New* You're invited to join Leanne's free community, Work Fame.
Show notes for every episode at https://podcast.leannehughes.com
P.S. Ready to take things up a level? Here are some ways I can help:
- Watch My 2025 Speaker Reel: Let's energise your next event.
- Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint.
Let's connect on all the channels:
Visit my website: leannehughes.com
Email me: hello@leannehughes.com
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.