The Core Report #637 Secrets IKEA Learned Visiting Indian Homes for 6 Years | Adosh Sharma | The Core Report
In this episode of The Core Report Weekend Edition, financial journalist Govindraj Ethiraj speaks with Adosh Sharma, Country Commercial Manager at IKEA India, about how deep, on-the-ground insights from Indian families are transforming IKEA’s approach to design, retail, and sustainability.
Learn how Indian living habits, cultural rhythms, and urban realities are reshaping one of the world’s most iconic furniture brands — from shifting away from large-format stores to launching smaller neighborhood outlets, prioritizing space-saving furniture, and even using EVs for home deliveries.
Highlights include:
How IKEA’s Life at Home Report is driving its India strategy
The influence of festivals, kids, and sleep on product design
Why IKEA is betting on sustainability and localized retail
How Indian consumers are pushing global brands to rethink everything
If you’re interested in business strategy, consumer behavior, or how India is influencing global retail giants — this is an episode you don’t want to miss.
0:00- Introduction
1.25- IKEA's India Journey: Where It Started and Where It's Headed
3.30- Breaking Down IKEA India’s Revenue Mix
5.45- How Is IKEA Adapting Its Global Model to Indian Homes and Lifestyles?
6.35- IKEA’s Life at Home report
10.00- Retail Strategy, Market Calibration & Long-Term Play
12.50- Key Consumer Trends: Style, Family & Small Space Living
17.35- IKEA’s Unmet Need- Areas of Focus
18.33- Pricing Strategy of IKEA’s 7000+ Products
22.20- Do IKEA’s Sales Patterns Follow Real Estate Trends?
26.00- IKEA’s Services Element
29.50- Retail or Institutional: Which Segment Is Growing Faster?
33.20- India As A Good Sourcing Place
34.20- How IKEA Designs Stay The Same Across The World
36.40- IKEA & Its Targets
37.18- Conclusion
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