Celebrities and Crisis Communication

Celebrities have recently been struggling with crisis communication and PR. Examples include Drew Barrymore's response to the writer strike, Ashton Kutcher and Mila Kunis' defense of a convicted rapist, Joe Jonas mishandling his divorce messaging, and Lizzo's delayed response to allegations of abuse. Many celebrities are using an antiquated playbook from the era of legacy media, which doesn't work in today's social media-driven landscape. They lack an understanding of the culture and struggle to control the narrative. However, some celebrities have done a better job, such as Jamie Foxx, who swiftly apologized for a controversial post. Taylor Swift is also praised for her strategic PR moves, leveraging social media, creating buzz, and capitalizing on moments.