Side Hustle School Ep. 3309 - TBT: “MomBox” Expands to Popular Subscription Box Service
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Jan 22, 2026 In this session, Kate Westervelt, founder and former CEO of MomBox, shares her journey from overwhelmed new mom to e-commerce innovator. She reveals how a labor recovery kit transformed into a comprehensive 12-month subscription service for postpartum support. Kate discusses expanding product offerings, including a breastfeeding support box, and emphasizes the importance of sourcing from female and BIPOC-founded companies. She also reflects on her company's recent acquisition and shares invaluable advice for aspiring entrepreneurs.
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Frustration After Birth Sparked MomBox
- Kate Westervelt started MomBox after struggling to find postnatal recovery products right after giving birth in 2016.
- She turned that personal gap into a business that began as a recovery kit and expanded into a broader postpartum resource.
Subscription Model Suits Postnatal Care
- The convenience economy can address overlooked postpartum needs effectively through subscription delivery.
- Monthly, curated postnatal support meets evolving needs better than one-off kits.
Expand With Targeted Boxes And Own Fulfillment
- Try expanding product lines to address adjacent postpartum challenges like breastfeeding support.
- Manage fulfillment in-house if it helps control quality and scaling.