Jamie Dixon: Master storytelling to become a great leader

Jamie Dixon is a leadership coach, trainer, and author who works with business leaders in over 160 multinational companies across the world. He is the author of the books Overcome and Get It Done and Shaping Paths. His new book The Story Habit reveals a practical approach to helping leaders tell and shape stories. We speak to Jamie about the differences between leaders in China and Europe, the differences between Chinese and European markets, and the power of storytelling in persuasion and leadership.

Here's what we discussed:

• How did you end up becoming a leadership development coach? (00:58)
• Was your university degree related to psychology and did you speak Mandarin before going to China? (03:13)
• Do you deal with business leaders in a specific sector or a variety of them? (04:32)
• What is the biggest difference between Western and Chinese markets? (07:01)
• What are the differences between leadership in Eastern countries and Western countries? (09:25)
• Could you give an example of an interesting approach that these Eastern countries have towards leadership? (12:20)
• Why is storytelling important in leadership? (15:06)
• How can people ensure they are relaying a truthful story to themselves? (30:22)
• How can leaders solve REAL problems at work through storytelling? (34:05)
• What is a leader’s greatest weakness? (36:51)
• How have you used the techniques you teach and have learnt to deal with difficulties in your own life, such as going through the lockdown in Shanghai? (38:50)
• Why do billionaires and successful business personalities love to tell stories about how they fire people? Why do billionaire fans love those stories? (42:49)
• What makes a great business leader to you? (44:00)

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