Ben Werkman, a founder and consultant with expertise in commercial banking, shares his insights on the Bitcoin Treasury landscape. He discusses his key takeaways from the past year, what's driving the success of MSTR True North, and offers advice for young investors. Werkman examines the emerging Bitcoin Treasury products and their potential in the market, including the ambitious goal of capturing a slice of the fixed income space. Plus, he reveals the upcoming Bitcoin events he'll be attending, making for an engaging and informative conversation!
Ben Werkman shares insights on the evolving landscape of Bitcoin investment strategies and the community engagement that drives it.
The True North live stream has emerged as a vital platform for authentic discussions on Bitcoin investments and community involvement.
Ambitious goals are set to capture 1% of the $300 trillion fixed income market, demonstrating strategic market expansion through innovative products.
Deep dives
The Journey into Public Engagement
The speaker reflects on the unexpected journey of becoming a public figure in the Bitcoin community after initially engaging with the topic privately. Initially, he began sharing insights about MicroStrategy and Bitcoin on social media, seeking connection with like-minded individuals. His experiences at events and podcasts led to a broader audience as interest surged, particularly surrounding investment strategies. He acknowledges the importance of sharing these insights, as it has created opportunities for meaningful discussions and community engagement, which he finds fulfilling.
Navigating Media and Public Perception
The discussion highlights the initial apprehension about public criticism when entering the media realm. Contrary to expectations, the speaker finds that most feedback has been positive and constructive, emphasizing the intelligence and engagement of his online audience. This supportive community has fostered collaborative discussions and research, enhancing his understanding of Bitcoin investment strategies. The speaker values interactions with diverse perspectives, which have deepened his expertise and broadened his network.
Consulting and Advising Companies
As demand for understanding Bitcoin investment strategies grows, the speaker has transitioned into consulting for both private and public companies. Many organizations are now eager to integrate Bitcoin into their long-term strategies, focusing on governance and risk management. The complexities of structuring such investments require careful consideration of market dynamics and individual company needs. Despite the challenges, he finds it rewarding to guide companies through the intricacies of Bitcoin adoption and its implications for their financial frameworks.
The Evolution of True North Live Streams
The True North live stream has gained attention due to its authentic and casual approach to discussing Bitcoin investments, thanks to the collaborative efforts of its hosts. The platform originally served as a sounding board for exchanging ideas, evolving into a significant community gathering space that attracts a dedicated audience. Acknowledging that the program can benefit from guest experts, the hosts strive to maintain fresh and relevant content in a fast-changing environment. Their unique investment perspectives and styles contribute to rich conversations that challenge conventional thinking.
Ambitious Goals in Bitcoin Strategy
The conversation turns to ambitious goals surrounding Bitcoin, with a target of capturing 1% of the $300 trillion fixed income market, which equates to $3 trillion. This goal demonstrates a strategic commitment to expanding market presence while maintaining a focus on credibility and stability in investment strategies. The discussion involves the potential for innovative products that could arise as the Bitcoin ecosystem grows, allowing for new avenues to monetize Bitcoin holdings. As the market evolves, adaptive strategies will likely play a crucial role in achieving these goals in the coming years.
Friend of the show Ben Werkman returns to discuss his takeaways from the last year, what's going on at Strategy, and what's new in the Bitcoin Treasury space.
- this episode is sponsored by Onramp - $150 in Bitcoin to get your account started.
https://onrampbitcoin.com/
- This episode is sponsored by Stamp Seed. Use the code "Tim15" at check out for 15% off site wide
https://www.stampseed.com/
Disclaimer: NOT FINANCIAL ADVICE - For entertainment purposes only.
Tim Kotzman on X: https://x.com/TimKotzman
Ben Werkman on X: https://x.com/BenWerkman
0:00 - Intro
1:00 - Ben’s takeaways from the last year
12:35 - Why has MSTR True North taken off?
20:10 - What advice would Ben give to young people?
23:37 - Breaking down what’s going on at Strategy
38:35 - Can Saylor capture 1% of the Fixed Income market?
44:25 - Ben’s take on the Bitcoin Treasury products that have come to market
49:00 - Which Bitcoin events will Ben be attending this year and where to find him online