Sinica Podcast

The Chinese Game Industry’s Journey to the West — Rui Ma and Rob Wynne on the Success of Black Myth: Wukong

Sep 12, 2024
Join Rui Ma, a top commentator on China's tech scene, and Robert Wynne, an industry veteran, as they delve into the remarkable success of 'Black Myth: Wukong.' The duo discusses its groundbreaking impact on both Chinese and U.S. markets. They explore the game’s cultural nuances that may confuse Western players and the challenges of introducing complex characters. Their insights extend to market strategies, the rise of AAA Chinese games, and the intricate dynamics of the gaming industry against the backdrop of political influences.
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INSIGHT

China's First AAA Game

  • Black Myth Wukong is China's first AAA game, marking a significant milestone for the Chinese gaming industry.
  • AAA games are high-quality, resource-intensive productions, typically console or PC-based.
INSIGHT

Impact in the West

  • While a major achievement for the Chinese gaming industry, Black Myth Wukong's Western impact is limited.
  • Its industry impact is seismic, demonstrating high-quality game development at a lower cost than Western counterparts.
ANECDOTE

Chapter 1 Struggle

  • Rui Ma's husband plays the game, while she reads the guides, getting stuck at Chapter 1.
  • This highlights the game's single-player nature and potential difficulty, even for experienced gamers.
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