The age old question: Paid Ads or Organic? Is one better than the other? Should one come before the other? In today's episode, I'm going to break this down by telling you a story about how a f*ck boy named Joe got a jacked robot ninja (Celina) to say yes to him and how this applies to your business. I'll also share a real story about Erin and I's business back in the day and the difference between when we went completely organic vs when we invested in ads and the launch results.

Time Stamps:

(0:10) Leads In 2024

(1:00) A F*ck Boy Named Joe

(2:01) Celina The Jacked Robot Ninja

(3:00) Joe’s Relationship Ad

(3:52) Awareness

(5:54) The Ultimate Money Glitch

(6:18) When I Met Erin

(8:08) Our Third Launch

(9:05) What You Do and Don’t Need

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Ep 57: Erik talks w/ pro golfer Rachael McQueen in Scotland