The Creative Mindset
Algorithms vs. Authenticity in Content Creation - E52
Feb 13, 2025
Angela Onuoha, a renowned trichologist and content creator based in Amsterdam, discusses striking the perfect balance between authenticity and social media algorithms. She shares her daily routine and strategic approach to content creation, emphasizing planning while remaining adaptable. Angela explains the significance of individuality in a crowded space, advocating for genuine connections despite the pressures of trends. Her journey inspires others as she aims to empower through education, promoting diversity in beauty and simplifying complex topics like cosmetic chemistry.
22:10
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Quick takeaways
- Angela Onuoha emphasizes that structuring a flexible content calendar is essential for balancing consistency and engagement amidst evolving trends.
- She advocates for prioritizing quality and authenticity in content over chasing viral trends, ensuring meaningful connections with her audience.
Deep dives
Creating a Structured Content Calendar
Angela Noha emphasizes the importance of having a well-structured content calendar to manage her responsibilities as a creator. She begins her week by planning out her schedule, identifying meetings with brands, and organizing when to post different types of content. Typically, she dedicates specific days for filming and allows flexibility for unexpected trends or responses that may arise. This structured approach not only helps her maintain consistency in content creation but also ensures that she remains engaged with her audience through timely and relevant posts.
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