
Baby Got Backstory BGBS 034: Steve "Stix" Nilsen | Liquid Death | I Do Cool Sh*t, With Cool People
Jul 15, 2020
01:16:50
Joining us today is Steve “Stix” Nilsen, the vice president of lifestyle marketing at Liquid Death Mountain Water. He has some bold strategies that have proven effects on branding, brand loyalty, marketing, and generating profits for Fortune 500 companies. When asked how he does it, he said “I do cool shit, with cool people, that makes people buy things.” You won’t want to miss this fun and lively interview with a down to Earth guy that has some serious moxie!
What we’re talking about
- Epiphany on a Beach
- Tenacity and Forging His Own Path
- Trying New Things, But Knowing Your Boundaries
- 13:00 - 13:39 (39 sec MG) There really is this awesome idea that...be the person that you wanted to be. 100%
- 15:05 - 15:18 (13 sec SN) Let’s not paint this picture that I’m...they all wore the same outfits. Costumes as I like to say.
- 27:40 - 27:58 (18 sec MG) Brands don’t really own the brands...everyone is having their own conversations.
- 28:21 - 28:43 (22 sec) How did you start the process of...this is pre-internet.
- 52:58 - 53:22 (24 sec SN) When the light bulb went off...that is brand equity.
- 57:58 - 58:20 (22 sec SN) That’s pretty tell tale when you have...you’re gonna be the first guy who’s gonna hit me up for swag.
- I believe travel is so important for the growth of kids, if you can possibly do it, to see other cultures. See other things. It helps you figure out who you are. - SN
- To exist as a brand, you can’t just go off your bros. You’ve got to bring in people that know what they’re doing. - SN
- You don’t just do “enough”. Don’t check boxes. - SN
- I’m a great believer in luck. I find the harder I work, the more I have of it. - Unknown
- We’re not a product. We’re a brand. - SN
