Reuters Institute for the Study of Journalism What should we expect from journalism in 2025?
4 snips
Jan 17, 2025 Nick Newman, a Senior Research Associate specializing in journalism and media business models, dives into future trends reshaping the industry. He explores the declining confidence in journalism and discusses the impact of AI on news production. There's a focus on the evolving platform referral landscape, the rise of reader revenue streams, and the competition for talent amidst innovation. Newman also examines how news fatigue is being addressed through creative formats, and reveals shifts in audiences toward influencers and new content strategies.
AI Snips
Chapters
Transcript
Episode notes
Confidence In Journalism Has Fallen
- Confidence in journalism has dropped sharply to 41% among leaders in 2025 compared with 60% a few years ago.
- Reasons include polarization, authoritarian pressure, news avoidance and AI fears, says Nick Newman.
Search Is Becoming An Answer Engine
- Search is shifting into 'answer engines' that return digestible answers instead of links, threatening referral traffic.
- Nick Newman warns this may replace media as platforms aggregate and present news summaries.
Seek Collective Deals With AI Platforms
- Publishers should pursue collective arrangements to secure fairer compensation from AI platforms rather than rely on a few big deals.
- Track legislation, intermediaries and court cases that define how AI-query value is shared, advises Nick Newman.