Optimal Work Daily - Career, Productivity and Entrepreneurship

1660: Kickstarter Tips: Secrets to Running a Successful Kickstarter Campaign by Philip Taylor of PT Money

Apr 17, 2025
Uncover the secrets to a successful Kickstarter campaign with valuable insights on preparation and audience engagement. Learn how storytelling can elevate your project and attract backers. Discover essential strategies like creating pre-launch buzz and structuring enticing rewards. Engaging your community and maintaining communication are highlighted as critical steps for success. Getting people excited about your project before launch is key to standing out and securing funding.
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ANECDOTE

Jackson's Successful Kickstarter Story

  • Jackson Robinson raised over $150,000 in 40 days for his designer playing cards Kickstarter.
  • His campaign became successful by connecting personally with backers and telling a compelling story.
ADVICE

Make Your Campaign Personable

  • Make your Kickstarter campaign personable by sharing a real story behind the project.
  • Connect with supporters so they see themselves in your journey and become advocates.
ADVICE

Ensure High Product Quality

  • Deliver a high-quality product that stands out among competitors.
  • Your product must justify supporters spending money on you rather than established alternatives.
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