Forward Thinking Founders 964 - Cat Turner On Building Cursor for Complicated Billing Workflows (Autaly)
Sep 15, 2025
Cathleen Turner, founder of Autaly, shares her innovative journey in automating invoicing for logistics businesses. She discusses tackling complex billing workflows and lessons learned from her fintech background. Cathleen also emphasizes the importance of networking on platforms like X for startup success. Balancing work and personal life is another key topic, touching on her hobbies and their role in fostering connections. This engaging conversation delves into the challenges and triumphs unique to the logistics industry.
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Automating Billing For 3PLs
- Audily connects warehouse systems and converts operations data into automated invoices using AI-powered billing rules.
- This reverses cash-flow drag by generating frequent billables instead of large delayed invoices.
Pivot From Perch To Founding Audily
- Cathleen left a high-paying job after COVID to work in supply chain because she saw the system's societal impact when it broke.
- She discovered billing was her strength while operating a fulfillment business and used that to start Audily.
Why Slow Billing Locks Cash
- 3PLs aggregate tens of thousands of transactions across WMS and shipping providers before invoicing, creating long delays.
- Daily or weekly billing and pre-funded wallets materially reduce cash trapped in accounts receivable.