Somebody's Gotta Win with Tara Palmeri

Biden Insider Michael LaRosa Tells All

12 snips
Feb 28, 2025
Michael LaRosa, former press secretary for Jill Biden, shares his insider perspective on the Biden administration’s media strategies and the political implications of aging leadership. He discusses Jake Tapper’s new book, which addresses the cover-up of Biden's health issues. LaRosa highlights the unique impact of Jill Biden's approach compared to past First Ladies and reflects on the changing political dynamics as the administration navigates public perception amidst rising concerns over the President’s age. It's a candid look behind the scenes!
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ANECDOTE

Kennedy's Makeup

  • Politicians, like John F. Kennedy, have always used makeup to enhance their image on television.
  • Kennedy's attention to appearance in the 1960 debate contrasted with Nixon's, giving him an advantage on TV despite Nixon's perceived radio win.
INSIGHT

Biden's Age

  • The Biden team was aware of Joe Biden's age as a potential issue from the start of the campaign.
  • Michael LaRosa had to retract confirming Jill Biden's campaign stops to avoid highlighting Biden's age.
ANECDOTE

Supporting Actor

  • Jill Biden's focus was on supporting her husband's agenda, unlike some previous First Ladies with their own initiatives.
  • LaRosa had to learn the dynamics of promoting the spouse as a supporting actor in the campaign.
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