Female Startup Club This jewellery biz Founder shares how SMS Marketing was an unexpected growth driver in 2020, with Alexis Nido-Russo of Local Eclectic
Joining me on the show today is Alexis Nido-Russo. Founder of Local Eclectic.
In 2013, Alexis launched Local Eclectic to share her favorite designers’ one-of-a-kind jewelry with the world. Today, their goal remains the same which is to be the number 1 destination online to discover hundreds of emerging, female jewelry designers. Over the last 7 years she’s bootstrapped the curated platform alongside building her own jewellery labels that have driven massive growth for the company.
In this episode we’re covering how Alexis used her entrepreneurial spirit to go through a range of ideas before landing on Local Eclectic, what she did that allowed her to scale the company and how SMS marketing has been an unexpected driver of growth.
LINKS WE MENTION:
Local Eclectic’s Website
Local Eclectic’s Instagram
Alexis’ Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
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