The Journal. Sex-Trafficking Charges for Former Abercrombie CEO
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Oct 24, 2024 
In a revealing discussion, Khadeeja Safdar, an enterprise reporter at WSJ, dives into the shocking allegations against Mike Jeffries, the former CEO of Abercrombie & Fitch, who has been charged with running a sex-trafficking ring. Safdar explains the deceptive tactics used to lure victims, detailing how seemingly innocent modeling opportunities turned sinister. The conversation also touches on the impact of these revelations on Abercrombie's legacy and the broader implications for corporate accountability in the fashion industry.
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Abercrombie's Cool Factor
- Abercrombie was considered a status symbol for teens in the early 2000s.
- Working there, often as "floor models," was seen as cool, driven by the brand's focus on looks.
Jeffries' Impact on Abercrombie
- Mike Jeffries transformed Abercrombie from a failing brand into a multi-billion dollar company.
- His hyper-sexualized marketing and focus on a "youthful" image drove initial success but eventually faltered.
Uncovering the Allegations
- A BBC investigation uncovered Jeffries' alleged crimes after interviewing victims who shared their stories.
- The investigation prompted a civil lawsuit and subsequent federal investigation.