Product Mastery Now for Product Managers, Leaders, and Innovators

453: Creating an effective and motivating product strategy – with Bob Caporale

Sep 4, 2023

Bob Caporale, strategic practitioner with 20 years experience leading product, marketing, and business functions, discusses creating a product strategy. Product managers need to break down company objectives to impact the product. Bob emphasizes the importance of looking beyond the product roadmap and involving senior leadership in strategy development. Refreshing the strategy regularly and avoiding blindly copying competitors are key challenges for product people.

35:10

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Episode guests

Bob Caporale

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Quick takeaways

Product strategy involves understanding the context and vision of the product, analyzing the company, customers, and competitors to identify opportunities and problems, and creating an investment roadmap for execution.

Product strategy should align with the overall goals and objectives of the organization, requiring synchronization between product managers and senior leadership, regular communication, and collaboration to contribute to overall business success and optimize performance.

Deep dives

Understanding Product Strategy

Product strategy is the development of a plan to achieve objectives under anticipated conditions. It involves understanding the context and vision of the product. Strategy involves analyzing the company, customers, and competitors to identify opportunities and problems. Planning includes setting goals, exploring options, and choosing actions. Execution involves creating an investment roadmap and determining resource allocation and expected results.

Introduction

2min

Understanding Product Strategy

4min

The Importance of Alignment in Product Strategy

4min

The Importance of Alignment in Product Strategy

12min

Creating an Effective Product Strategy: Revisiting and Refreshing Strategy

3min

Challenges in Thinking Strategically and Differentiating from Competitors

9min

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Our guest is Bob Caporale. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of […]

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