Product Mastery Now for Product Managers, Leaders, and Innovators 453: Creating an effective and motivating product strategy – with Bob Caporale
Sep 4, 2023
Bob Caporale, strategic practitioner with 20 years experience leading product, marketing, and business functions, discusses creating a product strategy. Product managers need to break down company objectives to impact the product. Bob emphasizes the importance of looking beyond the product roadmap and involving senior leadership in strategy development. Refreshing the strategy regularly and avoiding blindly copying competitors are key challenges for product people.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Understanding Product Strategy
01:45 • 4min
The Importance of Alignment in Product Strategy
06:00 • 4min
The Importance of Alignment in Product Strategy
10:30 • 12min
Creating an Effective Product Strategy: Revisiting and Refreshing Strategy
22:56 • 3min
Challenges in Thinking Strategically and Differentiating from Competitors
25:44 • 9min