The Challenge of Net Positive Business

In this episode of Journey to Regeneration, host Chris Marquis speaks with Andrew Winston, renowned sustainability strategist and co-author of Net Positive: How Courageous Companies Thrive by Giving More Than They Take. Together, they explore how businesses can move beyond incremental improvements to embrace a bold, regenerative approach—one that restores natural and social systems while driving long-term success. Andrew challenges leaders to ask a pivotal question: Is the world better off because your business exists? Far from being a lofty ideal, he explains why adopting a net positive mindset is both ethically urgent and strategically smart in an era defined by climate disruption, social unrest, and declining trust in institutions. The conversation highlights how courageous leadership, systemic thinking, and coalition-building can help executives overcome resistance, align with investor expectations, and reimagine the very role of business in creating a thriving future.

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