AI Hype in Hollywood

The podcast highlights the rising trend of utilizing synthetic data in Hollywood to overcome the challenges posed by test screenings. It discusses an instance where a film, despite having successful test screenings, performed poorly at the box office, leading industry professionals to explore synthetic personas for testing films. This raises concerns about the authenticity of audience feedback when synthetic data is used, questioning the legitimacy of creating idealized audience responses to gauge a movie's potential success. The suggestion that filmmakers might rely on artificial constructs to predict audience reactions signifies a troubling shift in the industry.