Rakefet Cohen Ben-Are, research manager at the China Vegan Society, delves into three key tactics of effective advocacy: the concept of vegan default, the identifiable victim effect and making plant-based shopping more convenient.

China Vegan Society: https://www.chinavegans.org/

China Vegan Society’s report: https://rakefet.life/ChinaVeganSocietyReport2025

Identified victim effect: https://rakefet.life/IdentifiedVictim

Vegan defaults: https://rakefet.life/DefaultChinaVeganSummit

Let's connect: rakefetc.biu@gmail.com LinkedIn: https://www.linkedin.com/in/rakefetcohen/

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Music by Alisia from Pixabay

Vegan by Default, Baby Jessica Effect & China | Science of Activism