Award-winning model, businesswoman and philanthropist Caprice joins Rob and details how she went from the worlds sexiest woman to one of the businesses most successful female entrepreneurs. They discuss the power of silence, the importance of having a strong community of friends around you and how to identify your target market for your product or service. 

KEY TAKEAWAYS 

• You have to put your ego in your back pocket. You have to always think of a ‘plan B’, that is the smart thing to do. As an entrepreneur you can never be complacent, you have got to keep moving forward, expanding and innovating. Successful entrepreneurs will understand that if you want to be successful, you have got to put the work in continuously. 

• You have got to identify the target market for your product or service. It is not enough to just have a ‘good idea’, you need to know who is going to buy it. Understand that buyers need to understand who is going to buy into your brand. 

• It is really important to build a support group and a community of friends. This past year has been a tough time for everyone but it is important to remember that everyone has been in it together. We are all going through the same thing, and we are almost out of it. 

• Negotiating contracts is an art form. Many people are guilty of stereotyping and it may be hard to pick up credibility purely because of your stereotype. In business, your biggest move is complete silence and restriction. Until you can take out the emotion you have to go silent, and that is your power. 

• If someone is successful, often people tend to shame that person for discussing their wealth and success. Embrace those who are eager to be successful, it is great to wake up in the morning and have something to aspire to be and do.  

• Although it is really hard when you have invested so much time and money into something and it is not working, a lot of people tend to put in more to try and make it work. The best play is to get out, take your losses and invest in something that is going to work. 

BEST MOMENTS 

“You’ve got to play to your strengths.” 

“I just grabbed an opportunity that I saw and I just went with it.”

“We’re almost there, we can see the light at the end of the tunnel.”

“ We still live in a man’s world.”

“Instead of battling back or yelling, go silent.”

ABOUT THE GUEST

Caprice Bourret is an award-winning model, businesswoman and philanthropist. Having shot to fame in the 1990s, Caprice’s break-through front cover was Vogue Magazine. She is often referred to as ‘one of the most photographed women in the world’ and has appeared on more than 350 magazine covers across the globe and over 300 TV shows and films. From her humble beginnings in Southern California, Caprice settled in England in her early 20’s and is now a true adopted Brit. Caprice has been voted GQ Magazine’s Woman of the Year and Maxim’s International Woman of the Year for three years running.  Her American entrepreneurial spirit has seen her diversify into other areas such as music and acting, as well as, investing her first million in the property at a young age.

Having starred in several West End productions, including the lead in Rent and Vagina Monologues.  Caprice bought the rights to the hit production, ‘Debbie Does Dallas the musical’ which she produced and starred in. An avid philanthropist, she has raised hundreds of thousands of pounds for charities and Caprice is a patron of Woman’s Trust and Brain Tumour Research, Tikva, Jewish Care. More recently Caprice has also reignited her passion for acting and she is set to star in several films, including a lead role to be aired exclusively on Amazon Prime. Caprice is known today for her business acumen having founded ‘By Caprice’ in 2006. The brand has gone onto becoming hugely successful and she has built up the business entirely on her own.  Firstly focusing on lingerie and due to huge success, By Caprice Home followed.  Known for its glamour, design, originality and high quality, the range is stocked in Next, very.co.uk, appletreeliving to name a few. Caprice uses her success and life experiences to empower and inspire through motivational talks she gives to college students, entrepreneurs and CEOs.

[Business, mindset, entrepreneur, disruptors]

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

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