Waveform: The MKBHD Podcast How MrBeast’s Squid Game was Made with SoKrispyMedia
Dec 3, 2021
Micah, a talented producer at SoKrispyMedia, joins the discussion on the breathtaking visual effects behind MrBeast's viral 'Squid Game' video. He shares insights on their tight ten-day production schedule, revealing how innovative techniques like motion capture added realism. The conversation dives into the unpredictable nature of large-scale filming and the challenges faced in content creation. They also explore the exciting future of VFX in YouTube, emphasizing how technology can transform storytelling and viewer experiences.
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SoKrispyMedia's YouTube Origins
- SoKrispyMedia began creating videos over 10 years ago, inspired by creators like Freddie Wong and Corridor Digital.
- Their early work consisted of one-off VFX-heavy projects, making it difficult to pinpoint a specific audience.
VFX and YouTube's Algorithm
- VFX content creation on YouTube presents a challenge due to the platform's emphasis on watch time.
- Balancing longer, high-quality VFX videos with the demand for frequent uploads requires strategic planning.
Content Strategy: Tentpole Films and BTS
- Create "tentpole" films with high-quality VFX as central pieces for your channel.
- Release behind-the-scenes videos alongside these projects to offer viewers insight into the process and problem-solving involved.