Big Think Who is attracted to policing jobs? | Brian Klaas
Sep 23, 2025
Brian Klaas argues that police reform starts with understanding who wants to be a cop. He contrasts Doraville's militaristic recruitment with New Zealand’s community-focused approach, highlighting the positive impact of diverse applicants. Klaas also raises concerns about high domestic abuse rates among US officers and advocates for stricter screening processes. While he acknowledges that reforms won't fully eradicate police violence, he believes these changes are critical steps toward a more accountable and community-oriented police force.
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Reform Focuses On Actions Not People
- Police reform discussions focus heavily on controlling officer behavior through oversight and deterrence.
- Brian Klaas argues that this ignores who is attracted to policing, which also shapes outcomes.
Doraville's Militaristic Recruitment Video
- Doraville, Georgia posted a recruitment video featuring a tank, SWAT in military gear, and death metal music.
- People attracted to that spectacle signed up because it glamorized force and power.
New Zealand's Community-Focused Campaign
- New Zealand used a playful recruitment film titled 'Do You Care Enough to be a cop?' featuring officers helping people and chasing a border collie.
- The campaign massively expanded applicants, attracting people motivated by community service.
