Welcome to Episode 2175 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Tom Wark, Founder of Wark Communications.

More about today’s guest: Tom Wark

He is a wine industry marketing and media relations specialist. He founded his Wark Communications consultancy in 1994 and has worked with numerous wineries, media firms, wine tech companies and associations. He is a founder of the Wine Bloggers Conference, the founder of the American Wine Blog Awards, and a longtime champion of alternative wine voices in the media. Wark also serves as the executive director of the National Association of Wine Retailers. He lives in Salem with his wife Kathy and son Henry George.

Connect:

Website: https://warkcommunications.com/

Facebook: https://www.facebook.com/tomcwark

LinkedIn: https://www.linkedin.com/in/tom-wark-0011071/

More about today’s host: Barbara Fitzgerald

With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.

Connect:

Instagram: www.instagram.com/aprilabottiglia

LinkedIn: www.linkedin.com/in/barbara-fitzgerald-iwa/

Website: www.aprilacreative.com

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