Is developing a personal brand worth the effort it takes to build one, and just how valuable is a personal brand for your marketing strategy? The Answer…YES and PRICELESS.

Kipp and Kieran are joined by Ryan Alford, host of the Radcast Podcast, founder of the Radical Agency, entrepreneur and personal branding expert. They dive into the value of personal branding for every marketer today, and how it’s predicted that by 2028 the average brand will lose 50% of their organic traffic to AI search. So it’s all the more important that marketers shift gears and focus on BUILDING YOUR BRAND like never before to attract the traffic you want NOW!