This week Andrew Coates makes his Industrial Strength Show debut and he does not disappoint! Andrew is a personal trainer and online coach based in Edmonton, Canada. He's also the host of the Lift Free and Diet Hard podcast, a prolific writer and a highly-sought-after public speaker. On today's show you'll hear Andrew & Joe discuss a number of different topics. Highlights include: What does Andrew attribute his longevity in the industry to?; Creating relatable content vs "chasing virality"; Advice to trainers who get asked the same questions all the time; Why your content doesn't always have to be "original"; Andrew's onboarding process for new (online) clients; The best coaches do these 3 things really well; Beating the "scarcity" mindset [The value of industry relationships]; The TRUE competition trainers face each day [SPOILER: It's NOT from other trainers]; Why do so many people get hurt working out...And Much MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

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