Today we sit with Brett Campbell, Vice President of Field Marketing for Tropical Smoothie Cafe, and dive into the nuances of field marking and how it’s aided his organization’s success. After hearing about Brett’s childhood as the son of a U.S Navy pilot, he tells us more about the Tropical Smoothie Brand and how it has been making waves in the fast-casual space. Brett talks about the brand study they performed two years ago, and why it was so useful in helping the Tropical Smoothie Cafe team find their brand voice and engage with their market more effectively. Following this, Brett details his role at Tropical Smoothie Cafe, sharing some of his professional history.
Clicks 2 Bricks