Proving Channel ROI | Channel Chewsday

This Chewsday, we chew on how to make channel ROI undeniable with aligned goals, clean data, and human stories that win over finance, boards, and partners. From MDF benchmarks to advisory boards, we share practical tools you can use this week.

• Aligning channel activity to broader business goals
• Building real-time dashboards for pipeline and velocity
• Using case studies to turn skeptics into supporters
• Creating partner advisory boards and feedback loops
• Quick-win metrics like deal registrations and certifications
• Measuring MDF from lead to closed-won with 10x target
• Combining story and statistics to defend investment

Channel Voices is currently sponsored by Meter.

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Until next time 👋