Episode 60. Turn Your Customers Into Story Heroes with James Rostance

Why most case studies don't work? What can you do instead to win more business? And what does Hollywood's most successful movie formula have to do with any of that?

Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.

My guest today is James Rostance.

James is a B2B marketing powerhouse. After working for the BBC, he specialised in producing video marketing campaigns for B2B businesses to out-market their competitors and attract loyal clients at scale through social media. His latest book, Sell Without Selling, is coming out next month.

James is also the host of The 414, the #1 B2B Marketing podcast in the UK, and the reason he’s here today is because he has just launched his latest venture, Story Hero, where he’ll join the power of story with video to create irresistible story selling case studies.

You can find him at storyhero.uk.

If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.

You can connect with me on LinkedIn, where I post regularly, and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

#708 - Eddie Bravo