All the interactions that happen from first touch with a prospect through the signed purchase order, and in the future as your customer buys from you again and again, are part of the buyer experience. And making every one of those touch points as painless and rewarding as possible should be all of our goals. CEO and Co-Founder of GenAlpha Technologies, Kris Harrington, is digital commerce expert. And in this conversation, she'll share 10 ways to eliminate buyer friction (while simultaneously unburdening your customer service team) through a digital commerce environment.