In this episode, we explore how to fix loyalty programs that rely too much on discounts.
Jed Strong, the Enterprise Sales Director at Adjoe, explains how brands can move past simple transactions. He shares how "rewarded engagement" allows customers to earn points by playing mobile games instead of just spending money.
Jed breaks down how this strategy helps brands stay relevant every day without hurting their profit margins. He also discusses why modern loyalty needs to be fun and how to build a deeper connection with customers through their phones.
Topics discussed in this episode:
- Why traditional loyalty programs often fail
- How to stay top-of-mind between purchases
- How rewarded engagement builds durable bonds
- What makes points-earning feel too difficult
- How mobile games fuel new loyalty habits
- Why game studios fund your customer rewards
- Why over-discounting hurts your bottom line
Links & Resources
Website: https://adjoe.io/
LinkedIn: https://www.linkedin.com/in/jedstrong/
Instagram: https://www.instagram.com/adjoe.io/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/szue9yy3
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