Mihaela Dragici is Associate Director at Volkswagen Digital Solutions.
In this episode of Understanding Users, recorded in person at UXDX 2022 in Dublin, Mihaela and I discuss her work in an industry having to rapidly adapt to new challenges, and attempting to do that in an agile and digitally product-centric way.
She reflects on why conferences like UXDX provide such a great opportunity to hear, exchange and learn from other organisations embarking on similar digital journeys, and we ruminate on the practical difficulties of conducting insightful user research in multiple languages across a large organisation with a global customer base...
Thanks for listening, and I hope you enjoy the episode.
Mike Green
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Understanding Users: The UX Podcast