The Story of a Brand Show Pvolve - Movement Is Medicine
I had the pleasure of sitting down with Rachel Katzman, the founder of Pvolve, a functional fitness company that’s redefining what it means to truly move your body with purpose.
Rachel’s story is deeply personal and inspiring. What started as a search for relief from back pain and scoliosis evolved into creating a method that blends functional fitness with resistance equipment, delivering not only results but also long-term health and mobility.
In our conversation, Rachel opened up about her journey with Lyme disease, how it reshaped her perspective on wellness, and why she believes movement is medicine. We also explored how Pvolve scaled from a scrappy start-up to a global brand with both digital and studio presences, why clinical studies matter in fitness, and what it means to franchise a mission-driven brand.
Some key moments from the episode include:
* Rachel’s personal health journey and how it inspired the Pvolve method.
* Why functional fitness addresses more than aesthetics; it prevents injury, improves posture, and supports longevity.
* The pivotal role of clinical studies in validating fitness methods and building consumer trust.
* How Pvolve thrived during the pandemic with its digital platform and transitioned into a fast-growing franchise model.
* The impact of celebrity advocates like Jennifer Aniston in amplifying the brand’s credibility.
Join me, Ramon Vela, as we listen to the episode and discover how Pvolve is changing the fitness landscape with an approach that goes beyond sweat; it’s about strength, mobility, and living pain-free.
For more on Pvolve, visit: https://pvolve.com/
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